In today's highly competitive business environment, nurturing customer relationships is essential to success. Customer relationships are a key business asset, and cash flow from these relationships represents a significant portion of a company’s total market value.
Researchers at the META Group report that it is five times as expensive to acquire a new customer as it is to retain an existing one. Yet most businesses spend six times as much money trying to acquire customers as they do trying to retain them. The message here is simple. Customer service is a critical process that is directly dependent on the technology systems that deliver it. Ensuring the reliability and resiliency of these systems is of paramount importance in today's marketplace.
Alternate site facilities are the ultimate option for ensuring the recoverability of core company functions. There is no option more accommodative to a variety of threats than a fully equipped recovery facility, with systems on standby, ready-to-go.
Short-term events can be overcome with recovery plans that include data backups, systems redundancy, electrical generators, or even vendor maintenance teams. However, events that more severely impact a building or an entire area/region, necessitate alternate site facilities far enough away from the affected area to allow recovery operations to be safely conducted.
Maintaining a business continuity plan is far easier and less expensive if the plan uses software backups from the primary site at the alternate site. System backups that contain the operating system and application software used at the primary site contain the latest changes and updates, and can be incorporated via a variety of backup methodologies at the alternate site.
The advantages include recovery system operations and output that are identical to that of the primary site. This makes recovery systems testing and maintenance more manageable and less costly. In addition, system operation for both company and customer constituents are consistent.
Regular testing of the recovery systems is paramount to ensuring their viability. Through the testing process, a company can verify that primary system backups are complete, and that performance of the recovery systems is adequate and ready.
Testing builds confidence and provides a unique educational opportunity for company managers and employees. Post-test reporting and documentation assists companies in meeting regulatory compliance and internal audit guidelines. By executing a planned methodology that drives successful recovery systems testing, company management realize a return on their business continuity investments.
For more information on how DRS can deliver these benefits to your organization, please contact us.